Centerville Auto Distribution Center Photosimulations Union Pacific Railroad, Centerville, Illinois The Department of Industrial Development for the Union Pacific Railroad (UPRR) was expanding the railroad's capacity to deliver new automobles to primary market hubs. The effort included new auto changer facilities, or intermoadal automoblile distribution centers, where new vehicles would be transfered from long-haul railroad to short-haul auto-carrying trucks near final retail outlets. The Centerville Facility in Illinois would serve Chrysler Corporation retail outlets in the area surounding Chicago. A display was needed to quickly convey the proposed site layout and show it in context within the existing industrial areas to non-technical top Chrysler executives.

Take a closer look! The different functions within the facility were brought to life in detail by POITRA (click to magnify).

Photosimulations 1 E Mouse-over images above to toggle between the existing photo and the photosimulations. 1. Photosimulation of Proposed Auto Distribution Center: Showing the proposed site in color in contrast to the surrounding industrial area in black and white.

The Railroad provided a satelite aerial photograph of the site to be used as the simulation base photograph. POITRA used a desaturated, black and white, version of the photograph in order to make the new facility stand out in full color. UPRR provided preliminary layout plans for the facility which were transfered to the aerial base photograph. POITRA then colored the layout using it's experience visiting similar existing facilities. Truck runways were rendered in concrete and auto parking in asphalt using digital painting methods. All rail, roadway and parking striping were added in the same manner. POITRA Visual has had plenty of experience working with rail intermodal facilities and it's principals have actual railroad bridge design experience. The simulation process is always much more efficient when the artists are familiar with the industry. A display board was designed by POITRA graphic artists to hold the completed simulation. Chrysler was able to provide marketing photographs of the latest Chrysler automobiles for POITRA to incorporate into the board design. The finished display board was delivered as a printed mounted panel to UPRR staff members for their presentation to Chrysler Corporation executives.

Take a closer look! POITRA created a displays suitable for printing at poster and handout sizes (click to magnify). POITRA professional graphic artists can help any project by creating stunning settings for any of your project information. Presentation can be a big part the approval effort and it helps to have artists who understand your process! POITRA offers graphic design for display boards, handouts, newsletters, digital presentations, interactive media and even has an extremely accomplished web design team.

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